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2024 MAAO Fall Conference
Sunday, September 22, 2024, 8:00 AM - 5:00 PM CDT
Category: Events


2024 MAAO Fall Conference

September 22 - 25, 2024

Madden's on Gull Lake

11266 Pine Beach Peninsula

Brainerd, MN



Registration will close September 3, 2024 or when capacity is reached.



MAAO's Fall Conference at Minnesota's Classic Resort during its 95th Anniversary Season

What began in 1929 amid the Great Depression as a Northwoods golf course and modest hotel has evolved into an award-winning, world-class resort. While the $5 per night rates of the 1930s are a relic of the past, the goal has always been the same: to provide the best that Minnesota has to offer. Whether it’s a round of golf on the pristine links at The Classic at Madden’s or a dip in the saltwater pool with a drink in hand, the elevated experiences and personal service guests have come to expect and admire remains.



Room Reservations:

Use the link below to make reservations online or call (218) 829-2811 and ask for the MAAO room block.  Please review Madden's cancellation policy within this link:


Sleeping room reservations must be made prior to July 24, 2024.



Featured Events:

  • Commissioner of Revenue’s Annual Meeting with Assessors
  • MAAO Annual Business Meeting
  • Educational Seminars
  • Social Events


Commissioner of Revenue’s Annual Meeting with Assessors  

The Commissioner of Revenue staff will hold the Annual Meeting with Assessors on Monday, September 23 from 9:00 AM to 11:30 AM. This session promises to be full of new information and timely announcements.



MAAO Annual Meeting

President Mark Peterson invites you to the Minnesota Association of Assessing Officers 78th Annual Conference. At this meeting, we conduct the business of the organization as well as the election of officers.



Social Events

Come early on Sunday and catch the Vikings game before some hors d'oeuvres. On Monday afternoon, participants can participate in activities that the resort is famous for. With a plethora of activities, there's something for everyone. The hospitality room will be open in the evenings and will have special activities for our group.



MAAO Hospitality Room

Region 7 will host the MAAO Hospitality Room in the Voyageur Room. The room will be open at times that do not conflict with organized MAAO events and will close at 1:00 AM.




Want to be a vendor? We have a room designated for vendors where our breaks and snacks will bring the conference participants to you. The fee is $100 per table for the event. Vendor tables are available for purchase as you register for the conference.




Sunday, September 22            
3:30 - 5:00 pm Conference Registration - Lobby
3:30 pm Executive Board Meeting - Madden Inn & Golf Club
6:00 - 8:00 pm Reception and hors d'oeuvres - Madden Inn & Golf Club
Monday, September 23  
7:00 - 9:00 am Breakfast Buffet
8:00 am - noon Registration
9:00 - 11:30 am Commissioner of Revenue Meeting
11:30 am - 1:00 pm Lunch
1:00 - 3:00 pm MAAO Annual Meeting
3:00 - 7:00 pm Resort Activities: golf, pontooning, axe throwing, bean bags, and more!
6:30 pm Dinner in Wilson Bay
Until 10 pm Evening Entertainment
Tuesday, September 24          
7:00 - 9:00 am Breakfast Buffet
9:00 - 11:30 am MAAO Annual Meeting
11:30 am - 1:00 pm Lunch
11:30 am Past President's Lunch
1:00 - 5:00 pm Educational Seminars (see schedule below)
5:30 - 6:30 pm Reception
6:30 - 8:30 pm Annual Banquet with Awards and Presentations
Wednesday, September 25       
7:00 - 8:30 am Breakfast Buffet
8:00 am - noon Educational Seminars (see schedule below)



Dress Code

President Mark Peterson recommends business casual attire for the banquet.




The conference fee includes a full meal package of 1 opening reception, 3 breakfast buffets, 2 lunch buffets, and 2 dinners plus morning and afternoon breaks with snacks.

MAAO Member $400.00
Non-MAAO Member $505.00
Companion Meal Package $350.00
Extra Banquet Ticket $85.00
One 2-hour Seminar $75.00



Educational Seminars

The following educational seminars are pending approval by the State Board of Assessors for Assessor Continuing Education Hours (CEHs). Attendees will receive official verification of CEHs via email within 30 days of conference conclusion. Assessors are responsible for uploading their CEH verification to the Assessor Licensing System and managing their own education.

  • FC1/FC2 -- 2C/SFIA - The Differences and a Forester's Insights
    Tuesday, September 24, 2024
    Two offerings: 1:00 - 3:00 pm and 3:00 to 5:00 pm
    We will examine the differences between 2C Forest Management Classification and the MN Department of Revenue's administered Sustainable Forrest Incentive Act (SFIA), how the counties administer the two programs, and the annual certification process from the DOR. An actual licensed forester will join to share their perspective on the plans, what's in them, how they do them, and the feedback they receive from the landowners. Plan to join an informative and interactive class with plenty of audience participation. Want your questions answered regarding these two programs? This is the seminar for you.

  • FC3/FC4 -- The Case for Trust
    Tuesday, September 24, 2024
    Two offerings: 1:00 - 3:00 pm and 3:00 to 5:00 pm
    “Trust is woven into every detail of life. In every conversation we have, every online order we place, every news article we read, trust is being built or diminished.” -David Horsager, 2022 Trust Outlook Global Research Study.
    Designed for leaders – and everyone can be a leader – this session will introduce the Trust Edge Leadership Institute’s 8-Pillar Framework and support participants to:  
    • Be able to use the 8-Pillar Framework to solve personal and organizational challenges.  
    • Recognize the bottom-line impact of trust.  
    • Understand how the 8-Pillar Framework can impact their organization, departments, teams, and personal relationships. 
    • Learn actionable tools and strategies to gain the Trust Edge  
    • Learn how to transform behaviors and create an action plan for implementing new skills.  
  • FC5/FC6 -- Commercial Real Estate Market Update with Trepp
    Tuesday, September 24, 2024
    Two offerings: 1:00 - 3:00 pm and 3:00 to 5:00 pm
    Join Matt Gersemehl, AAS, SAMA, Head of Trepp’s Valuation and Advisory Services to discuss the Commercial Real Estate market in Minnesota, focusing on the lending environment, loan performance, property fundamentals and recent market transactions. This session will introduce attendees to Commercial Mortgage-Backed Securities and how assessors can utilize collateralized property information to calibrate mass appraisal income models and support valuation appeals. 

  • FC7/FC8 -- Setting the Annual Assessment is like Solving a Rubik’s Cube
    Tuesday, September 24, 2024
    Two offerings: 1:00 - 3:00 pm and 3:00 to 5:00 pm
    Setting the annual assessment can often seem overwhelming and daunting – like a Rubik’s Cube! There are so many different “sides” to this task: different markets (residential, ag, commercial), ratio studies, PRD’s, COD’s, previous year State Board follow-ups, and not to mention time trends! How does one wrangle all of these various items together and come out with an equitable assessment and hopefully no State Board Orders? This seminar will break down all of these variables into more manageable parts for a pathway to success for the new and seasoned assessor.

  • FC9/FC10 -- Optimize Team Performance  
    Wednesday, September 25, 2024
    Two offerings: 8:00 - 10:00 am and 10:00 am to 12:00 pm

    Discover your unique communication style and help others bring their best to team interactions. Learn how to help people communicate more effectively, strengthen relationships, and increase team performance. Ensure each voice is heard and valued. This session will introduce GiANT Leadership’s wisdom and support participants to

    • Discover their leadership voice.
    • Understand the power, negative impact, and triggers of all voices.
    • Leverage the strengths of each team member.
    • Maximize team performance.

  • FC11/FC12 -- Converting Over to a CPI Valuation
    Wednesday, September 25, 2024
    Two offerings: 8:00 - 10:00 am and 10:00 am to 12:00 pm
    This seminar will discuss counties that have made the conversion to Crop Production Index (CPI). Examples of reports and steps that counties took to make the transition will be covered. We will discuss what worked well and what counties would do differently. Companies that were used to provide the calculation of the CPI rating and resources of websites that provide data that can be used will be covered.

  • FC13/FC14 -- Got Lakes? Methods for Valuing Lakeshore Property
    Wednesday, September 25, 2024
    Two offerings: 8:00 - 10:00 am and 10:00 am to 12:00 pm
    A deeper look at methods for valuing lakeshore lots with focus on parcels with irregular shapes and sub-prime lots and how to extract sales with similar characteristics in the sales study to determine market driven adjustments. Instructor Sandra Brueland, SAMA, has been a residential real property appraiser since 1999, and has spent the past 12 years working for Crow Wing County as a Property Assessor and Property Assessor Supervisor.  

  • FC15/FC16 -- Disaster Assessments: The Use of GIS/Mobile Devices
    Wednesday, September 25, 2024
    Two offerings: 8:00 - 10:00 am and 10:00 am to 12:00 pm
    Tired of using paper forms to complete a damage assessment? Innovation in GIS products can provide assessors a valuable tool in timely and accurate disaster assessments. GIS tools can be used to determine the scope of a damage assessment, collect the raw data, and compile the data in a format that is acceptable for Department of Revenue submission. In this seminar, you will see how St. Louis County used GIS products to complete a flood damage assessment with insights into how to tailor GIS products to fit your county’s need in case a damage assessment becomes necessary.



ADA Policy: If you have a disability and may require some accommodations, please note them in the accommodations field of the registration form, and we will attempt to make reasonable arrangements.



Cancellation Policy: For the MAAO 2024 Fall Conference, cancellation requests received prior to September 3rd, 2024 will be issued a refund less a $30 administrative fee. Cancellation requests received after this time or registrants who fail to attend the conference are responsible for the entire fee due to resort guarantees. Cancellation requests must be made in writing to [email protected]. If a registrant is unable to attend the event, a substitute from the jurisdiction that paid the registration fee can attend at no additional charge. Please send written notification of this change to [email protected] no later than 5 business days prior to the start of the conference.



 Additional Information: Refer to MAAO's education FAQs and policies or contact [email protected]



Registration will close September 3, 2024 or when capacity is reached.

Contact: [email protected]